Point-of-use: A new way to experience scent

Most fragrances are designed for the air around you - not for the places you actually live your life. We’re building something different: point-of-use scent, a delivery system that brings aroma exactly where it’s needed - on the objects, spaces, and moments that matter to you.

What point-of-use (POU) means

Instead of one big diffuser that tries to fill a whole room, point-of-use focuses on micro-zones: your work desk, a wardrobe shelf, a hand bag, a bedside book, a stroller handle, a car pocket. Each spot can have its own “scent profile” and intensity, tuned for that context.

The carriers behind it

We create slim, flexible scent carriers - think cards, stickers, or tabs - that hold and release aromatic molecules in a controlled way. They’re based on safe, bio-inspired materials and smart structuring. The result? Longer enjoyment with less waste, and far more control than sprays or candles.

Why this is better than one-size-fits-all

• Personal control: Choose intensity and placement. A gentle hint at the desk, a brighter lift in the hallway.
• Contextual scenting: Fresh citrus near the entry; calm resinous notes by the bed; clean notes in shoes or luggage.
• Less fatigue: Smaller, targeted scent plumes mean your nose doesn’t “tune out” as quickly.
• Less mess, less risk: No flame, no mist on surfaces, no oil leaks.
• Portable: Move the carrier, not the whole setup.

How control works

Three levers shape the experience:

1. Form factor - card, tab, or insert matches the place of use.
2. Release rate - tuned so scent lasts meaningfully longer than typical “quick fade” options.
3. Refill logic - simple swaps when the aroma gently winds down.

Behind the scenes, we pair material science with scalable testing and feedback loops to ensure each carrier behaves predictably in everyday conditions - bags, desks, rooms - not just in ideal lab setups.

Phygital options

Some carriers can be paired with light digital cues - like a QR/NFC touchpoint that opens tips or playlists to match the mood. Helpful digital layer when you want it.

Sustainability by design

Our carriers are biodegradale, safe, lightweight, efficient, and use less packaging than many alternatives. Because they’re targeted, you need less fragrance to get the effect you want, cutting over-scenting and waste.

Everyday ideas to try

• Wardrobe clarity: One card per shelf - fresh for shirts, soft woods for knitwear.
• Focus corner: A subtle, bright note by your keyboard for deep work.
• Travel calm: A compact insert in your luggage to make arrivals feel like home.
• Handbag memory: Discreet tabs that bring new faces to your belongings.
• Guest welcome: A gentle, warm note in the entry hall.

Our promise

We obsess over consistency, safety, and longevity, so you can just enjoy the ritual. Point-of-use means your scent is where you want it, when you want it - without overpowering anyone else.